February 2011 Wine Investment Trends

Tue, Mar 1, 2011

Wine Investment Trends

February 2011 Wine Investment Trends

With Wine investment currently being one of the best and highest profit investments it is good a good idea to follow the latest trends.

Everyone is now talking about the Chinese, The US has a high demand but is not trending as quickly as China.
Russia and Europe are a little quiet currently but the Live Ex went up by twenty-four percent in 2010 mainly due to buyers from China.

The Chinese love brands rather than vintages and currently Chateau Lafite is selling at double the value of similar quality wines from the Chateaus Latour, Mouton, and Margaux. Back around 1996, Fifteen years previous was when stocks of Chateaux Lafite were first imported in to China and this is the main reason for it’s popularity there with it being the first luxury fine wine in the marketplace. There is a strong rumour that officials in the Chinese hierarchy have a love for this brand and a glass or two is poured when doing business to complete the deal.

So what are the trends looking like for 2011? Well it is looking like a good investment year with smaller but higher quality crops in Bordeaux. Previous good years were 2000, 03 and 05 mainly due to the vineyards conducting better techniques and using better technology and 2009 was one of the best years. So it is looking a good idea to invest now to catch the next big swing on the market which is looking like it will be determined by the Chinese market, which in turn means those who invest in Lafite will probably prosper.

But please remember to  always bear in mind it is the best idea to keep a wider range in your wine investment portfolio rather than have all your eggs in one basket.

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